value brand
1Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …
2Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …
3brand value — UK US noun ► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »A company s brand value depends on its reputation. ► [U] MARKETING, FINANCE the value of a particular brand for the company… …
4brand equity — ˈbrand ˌequity noun [uncountable] MARKETING the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the balance sheet S of some companies, but some people think this is not… …
5Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …
6Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …
7Brand X — ist eine englische Jazz Rock Gruppe, die 1975 gegründet wurde. Die Band spielte fast ausschließlich instrumentale Musik und nahm in der dreißigjährigen Bandgeschichte zahlreiche Umbesetzungen vor. Inhaltsverzeichnis 1 Bandgeschichte 1.1… …
8Value menu — A selection of value menu hamburgers from McDonald s, Burger King, Sonic Drive In and Wendy s. A value menu is a group of items on a fast food restaurant menu that are designed to be the least expensive items available. In the US, the items are… …
9brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …
10Brand X (группа) — Brand X Жанр джаз фьюжн Годы 1975 − 1980 1992 − 1999 …
