to target a market
51Market Segmentation — A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers… …
52Target Firm — A company which is the subject of a merger or acquisition attempt. A takeover attempt can take on many different flavors, depending on the attitude of the target firm toward the acquirer. If management and shareholders are in favor of the… …
53Target market — In the United States, designers and retailers create merchandise to appeal to the lifestyle of specific age groups, such as the G.I. Generation (born 1900 1924), Silent Generation (born 1925 1942), Baby Boomers (born 1943 1960), Generation X… …
54market map — / mɑ:kɪt mæp/ noun a graph showing the structure of a market in terms of the number and type of consumers and the activity of competitors ● One look at the market map shows we are aiming at the wrong target market …
55target — 1. noun 1) their profit target Syn: objective, goal, aim, mark, end, plan, intention, aspiration, ambition 2) she was the target for abuse Syn: victim, butt …
56Market requirements document — Marketing Key concepts Product marketing · Pricing …
57target market — noun A group of people whose needs and preferences match the product range of a company and to whom those products are marketed See Also: target marketing …
58market check — An investigation typically conducted by an investment banking firm, on behalf of a target s Board of Directors (or Special Committee) as part of a process to determine whether a proposed price for the target (or its assets) is fair. Bloomberg… …
59target leverage ratio — The ratio of the market value of debt to the total market value of the firm that management seeks to maintain. Bloomberg Financial Dictionary …
60target market — / tɑ:gɪt ˌmɑ:kɪt/ noun the market in which a company is planning to sell its goods …
