to get to the heart of sth
31control — 1 noun 1 MAKE SB/STH DO WHAT YOU WANT (U) the ability or power to make someone or something do what you want: Generally your driving s OK, but your clutch control isn t very good. (+ of/over): Babies are born with very little control over their… …
32Risk — Typically defined as the standard deviation of the return on total investment. Degree of uncertainty of return on an asset. The New York Times Financial Glossary * * * ▪ I. risk risk 1 [rɪsk] noun 1. [countable, uncountable] the possibility that… …
33risk — (1) Noun The possibility of loss. (2) Noun The uncertainty of whether events, expected or otherwise, will have an adverse impact. In this context, the adverse impact is usually a quantity of return ( income) or value at risk. (3) Noun the… …
34open — o|pen1 W1S1 [ˈəupən US ˈou ] adj ▬▬▬▬▬▬▬ 1¦(door/container etc)¦ 2¦(eyes/mouth)¦ 3¦(not enclosed)¦ 4¦(not covered)¦ 5 the open air 6¦(business/building etc)¦ 7¦(not restricted)¦ 8¦(opportunity)¦ 9¦(not secret)¦ 10¦ …
35open — 1 adjective NOT CLOSED 1 DOOR/CONTAINER not closed, so that you can go through, take things out, or put things in: an open window | I guess I did leave the door open. | I can t get this milk open. | wide open (=completely open): The door was wide …
36measure — ▪ I. measure mea‧sure 1 [ˈmeʒə ǁ ər] noun 1. [countable] an official action, taken to deal with a particular problem: • The company has had to take cost cutting measures, including reducing spending on certain marketing programs. ausˈterity… …
37nerve — noun 1 in the body ADJECTIVE ▪ pinched (AmE), trapped (BrE) ▪ sensitive ▪ damaged ▪ facial, optic, sciatic …
38deposit — de|pos|it1 W3 [dıˈpɔzıt US dıˈpa: ] n 1.) a part of the cost of something you are buying that you pay some time before you pay the rest of it deposit of ▪ A deposit of 10% is required. put down a deposit (on sth) (=pay a deposit) ▪ We put down a… …
39lead — lead1 W1S1 [li:d] v past tense and past participle led [led] ▬▬▬▬▬▬▬ 1¦(take somebody somewhere)¦ 2¦(go in front)¦ 3¦(be in charge)¦ 4¦(cause something to happen)¦ 5¦(cause somebody to believe something)¦ 6¦(influence)¦ 7¦(be more successful)¦… …
40pump — pump1 S3 [pʌmp] n [Sense: 1, 3; Date: 1400 1500; : Middle Low German; Origin: pumpe or Middle Dutch pompe, probably from Spanish bomba] [Sense: 2; Date: 1500 1600; Origin: Origin unknown] 1.) a machine for forcing liquid or gas into or out of… …
