to be hyped up for sth
1hyped — Ⅰ. hype UK US /haɪp/ noun [U] DISAPPROVING MARKETING ► advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it: »marketing/advertising/media hype hype… …
2hype — ▪ I. hype hype 1 [haɪp] noun [uncountable] disapproving MARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radio: • Their status has …
