test advertising
11testimonial advertising — /ˌtestɪ məυniəl ˌædvətaɪzɪŋ/ noun advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product …
12Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
13In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… …
14Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… …
15Keyword advertising — refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with pay …
16Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… …
17Attention (advertising) — In advertising research attention is the direct measure of a commercial s ability to win in the street fight for audience attention. It is one of the three report card measures , and . Attention is also graphed visuall in the .To research… …
18Apple Inc. advertising — In the past two decades, Apple Inc. has become appreciated for the artistic and free thinking messages of its advertisements, which reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns… …
19The Indian Institute of Planning and Management (IIPM) advertising controversy — In October 2005, The Indian Institute of Planning and Management (IIPM) was involved in a controversy regarding the veracity of its claims in print advertisements.equence of EventsIn 2005, An article titled IIPM: The Truth about IIPM Tall Claims… …
20Bluetooth advertising — is a method of mobile advertising that utilises bluetooth technology to deliver advertisements to mobile devices such as cellular phones.Bluetooth advertising transmitters are set up to detect bluetooth devices within transmission range. When a… …
