target advertising
31Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …
32Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… …
33Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …
34Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …
35Fast food advertising — is the promotion of fast food products and ventures through a variety of media. Fast food advertising campaigns are not as highly regulated as some other products, such as those imposed on alcohol advertising, but there are often public calls for …
36Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… …
37Toy advertising — is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticised for turning children into consumerists and are regulated to ensure they meet defined standards. These rules vary from country to country,… …
38Tobacco advertising — Part of a series on Tobacco …
39Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
40In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… …
