target advertising
21advertising message — / ædvətaɪzɪŋ ˌmesɪdʒ/ noun whatever a company is trying to communicate in an advertisement ● Bad copywriting made the advertising message unclear. ● The advertising message was aimed at the wrong target audience and therefore got little response …
22advertising network — 1) A network that offers advertisers the ability to target specific audiences over the Internet and to monitor results through DART (Dynamic Advertising Reporting and Targeting) technology. 2) A collection of independent websites of different… …
23target audience — / tɑ:gɪt ˌɔ:diəns/ noun consumers at whom an advertisement is aimed ● TV advertising will fail unless we have a clear idea of who the target audience is for our product. ● What is the best media to reach our target audience? …
24target group — noun The primary group of people that something, usually an advertising campaign, is aimed at appealing to. Syn: target audience …
25target audience — noun The primary group of people that something, usually an advertising campaign, is aimed at appealing to. Syn: target group …
26advertising objective — communication goal A specific communications (advertising) task to be achieved, with a specific target audience, during a specific period. In the context of marketing, the objectives will be to gain attention, to be understood, to be believed,… …
27target marketing — / tɑ:gɪt ˌmɑ:kɪtɪŋ/ noun the aiming of advertising or selling at a specific group of consumers who all have similar characteristics …
28Targeted Advertising — ist eine Internet Werbeform, bei der es darum geht, Werbeeinblendungen themenrelevant am Inhalt von Zielseiten ausgerichtet oder bestimmten Zielgruppen entsprechend darzustellen. Bei Target Advertising handelt es sich um eine Form der Werbung,… …
29Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …
30Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …
