strategic segmentation
1Strategic planning — is an organization s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. In order to determine where it is going, the organization needs to… …
2Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …
3Market segmentation — Marketing Key concepts Product marketing · Pricing …
4Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… …
53C's Model — The 3C s Model is a strategical look at the factors needed for success. It was developed by Kenichi Ohmae, a business and corporate strategist. [ [http://www.leading minds.com/biography.cfm?speakerID=21 leading minds.com] ] The 3C’s model points… …
6Persona (marketing) — In marketing and user centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas… …
7Demand chain — The Demand chain is that part of the value chain which drives demand. Contents 1 Concept 2 Demand chain challenges 3 Linking demand and supply chains 4 Demand chain …
8Marketing strategy — Marketing Key concepts Product marketing · Pricing …
9Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… …
10Marketing management — Marketing Key concepts Product marketing · Pricing …
