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  • 121Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …

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  • 122King of Shaves — is a British based shaving, skin care and grooming brand. The founder, Will King, set up the company in 1993, producing the company’s first product ‘Original Shaving Oil’. BackgroundBorn August 18th 1965, Will King, the founder CEO of KMI, the… …

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  • 123Purple Radio — Infobox Radio station name = Purple Radio area = The World frequency = [http://www.purpleradio.co.uk Internet] airdate= October June format= MP3, Real and Flash Player owner= Durham Students Union website= [http://www.oxideradio.co.uk… …

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  • 124Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …

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  • 125Amway — Type Private Industry Direct selling Founded 1959 Founder(s) Rich DeVos …

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  • 126Scottish Premier League — For the rugby competition, see Scottish Premiership. Scottish Premier League Countries Scotland Confederation UEFA …

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  • 127Max Mosley — Max Mosley, wearing racing overalls and goggles, in 1969 Born 13 April 1940 (1940 04 13) (age 71) London, England, United Kingdom …

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  • 128Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …

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