segmenting targeting and positioning

  • 1Segmenting and positioning — A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying behavior, the process of segmenting and positioning is needed. These processes are chronological steps which… …

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  • 2Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …

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  • 3Sagacity Segmentation — is a means of segmenting a population of interest using life cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation systems is that as people pass through life, their aspirations and… …

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  • 4STP — steht für: São Tomé und Príncipe, als ISO 3166 und olympisches Länderkürzel Segmenting, Targeting, Positioning (dt. Marktsegmentierung, Zielmarktfestlegung, Positionierung), eine Vorgehensweise im Marketing Serenity, Tranquility, Peace, eine… …

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  • 5STP — The three letter acronym STP can have several meanings:Commercial*Straight Through Processing is a banking term where a financial transaction is automatically completed without manual intervention. *STP is a motor oil company. * STP is the… …

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