recency frequency and amount
1Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many …
2RFA — Request For Applications (Academic & Science » Universities) Request For Applications (Governmental » Military) Request For Applications (Governmental » US Government) **** Royal Fleet Auxiliary (Governmental » Military) ** Request For… …
3RFM — is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.RFM stands for *Recency When was the last order?… …
4Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… …
5Recall (memory) — Recollection redirects here. For other uses, see Recollection (disambiguation). Recall in memory refers to the retrieval of events or information from the past. Along with encoding and storage, it is one of the three core processes of memory.… …
6dormancy — /dawr meuhn see/, n. the state of being dormant. [1780 90; DORM(ANT) + ANCY] * * * ▪ biology Introduction state of reduced metabolic activity adopted by many organisms under conditions of environmental stress or, often, as in winter, when… …
7evolution — evolutional, adj. evolutionally, adv. /ev euh looh sheuhn/ or, esp. Brit., /ee veuh /, n. 1. any process of formation or growth; development: the evolution of a language; the evolution of the airplane. 2. a product of such development; something… …
8List of cognitive biases — A cognitive bias is a pattern of poor judgment, often triggered by a particular situation. Identifying poor judgment, or more precisely, a deviation in judgment, requires a standard for comparison, i.e. good judgment . In scientific… …
9Web analytics — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising Cloud marketing Social media optimization …
10FRAC — Abbreviation for frequency, recency, amount, and category A method of scoring based on a customer s behavioural data. It is normally used in databased marketing to provide easy access to that customer s transactional information. Frequency refers …
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