public-service advertising
21Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …
22advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …
23advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …
24Public light bus — A green public minibus awaiting at the station at Tsim Sha Tsui Chinese 公共小型巴士 …
25Public Citizen Litigation Group — is the litigating arm of the non profit consumer advocacy organization Public Citizen. The Litigation Group’s attorneys specialize in cases involving health and safety regulation, consumer rights, separation of powers, access to the courts, class …
26Public Communications Inc. (PCI) — is a Chicago, Illinois based public relations agency specializing in healthcare, conservation/environment, education and culture/entertainment/sports markets. PCI is a founding partner of Worldcom Public Relations Group.HistoryFounded in 1963,… …
27Public liability — is part of the law of tort which focuses on civil wrongs. An applicant (the injured party) usually sues the respondent (the owner or occupier) under common law based on negligence and/or damages. Claims are usually successful when it can be shown …
28Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …
29Public relations — Journalism News · Writing style Ethics · Objectivity Values · …
30Public Broadcasting Service — PBS redirects here. For other uses, see PBS (disambiguation). Not to be confused with Public Broadcasting Services in Malta or Public Broadcast Service in Barbados. PBS Type …
