public-service advertising
11Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …
12Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… …
13Public broadcasting — includes radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing and commercial… …
14Public broadcasting in New Zealand — has undergone many changes since the first radio broadcast on 17 November 1921.RadioProfessor Robert Jack made the first broadcast from the University of Otago physics department on 17 November 1921. [cite… …
15Public/social/private partnership — Public/social/private partnerships are methods of co operation between private and government bodies.BackgroundModels of cooperation between the market and the state: examples from AustriaThe name “public social private partnership” (PSPP) is a… …
16Public information film — Public Information Films (known as PIFs) are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement (PSAs). ubjectsThe films advised the public… …
17advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …
18Advertising management — articleissues advert=March 2008 context=March 2008 unreferenced=February 2008 Advertising is a management function. While advertising is the event, advertising management is the whole process a function of marketing starting from market research… …
19service — {{Roman}}I.{{/Roman}} noun 1 system that provides sth the public needs ADJECTIVE ▪ efficient, excellent, good, valuable ▪ adequate ▪ bad, inadequate …
20advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …
