product development
31Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …
32Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… …
33Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …
34Product lifecycle — or product life cycle is the course of a product s sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. [cite book |last=Kotler |first=Philip |coauthors=Gary… …
35Product information management — or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can… …
36Product concept — is the understanding of the dynamics of the product in order to showcase the best qualities of the product. Marketers spend a lot of time and research in order to target their attended audience. Marketers will look into a product concept before… …
37Product Manufacturing Information — Product and Manufacturing Information, or PMI, is used in 3D computer aided design (CAD) and Collaborative Product Development systems to convey information on the design of a product’s components for manufacturing. This includes data such as… …
38Private label product development merchandise manager — While mostly a sales driven position, this person must possess the ability to solicit new accounts and service existing accounts. He/she works directly with retail and/or catalog companies developing product for their private label business… …
39Product manager — A product manager researches, selects, develops, and places a company s products. A product manager considers numerous factors such as target demographic, the products offered by the competition, and how well the product fits in with the company… …
40Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… …
