product advertising
71product differentiation — The creation of a distinction between products that fulfil the same purpose but are made by different producers and therefore compete with each other. The distinction may be real (i. e. one product is better than others) or largely illusory.… …
72product placement — /ˈprɒdʌkt pleɪsmənt/ (say produkt playsmuhnt) noun a form of paid advertising in which it is contrived that the product be incidentally featured in a film, television show, book, etc …
73product placement — refers to how companies buy advertising space within a film for their products, as a way for a producer to fund some film production costs Example: the familiar brand names in Kubrick s 2001: A Space Odyssey (1968); Mountain Dew in Antz… …
74advertising campaign — public promotion (i.e. of a product to be sold, of a political candidate, etc.) …
75advertising gimmick — trick used by advertisers to create interest in a product …
76advertising campaign — /ˈædvətaɪzɪŋ kæmpeɪn/ (say advuhtuyzing kampayn) noun a sequence of advertisements in the media designed to promote a product, support a cause, etc …
77advertising jingle — / ædvətaɪzɪŋ ˌdʒɪŋg(ə)l/ noun a short and easily remembered tune or song to advertise a product on television, etc …
78advertising medium — / ædvətaɪzɪŋ ˌmi:diəm/ noun a type of advertisement, e.g. a TV commercial ● The product was advertised through the medium of the trade press. (NOTE: plural for this meaning is media) …
79product placement — / prɒdʌkt ˌpleɪsmənt/ noun placing products as props on TV shows or in films as a form of advertising …
80advertising — noun 1. a public promotion of some product or service (Freq. 7) • Syn: ↑ad, ↑advertisement, ↑advertizement, ↑advertizing, ↑advert • Derivationally related forms: ↑advertise, ↑ …
