product advertising
51Advertising Costs — A category included in financial accounting to represent expenses associated with promoting an industry, entity, brand, product name, or specific products or services in order to stimulate a desire to buy the entity s products or services.… …
52product */*/*/ — UK [ˈprɒdʌkt] / US [ˈprɑdəkt] noun Word forms product : singular product plural products 1) [countable/uncountable] something that is made, grown, or obtained in large quantities so that it can be sold dairy/pharmaceutical/software products… …
53Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… …
54advertising — / ædvətaɪzɪŋ/ noun the business of announcing that something is for sale or of trying to persuade customers to buy a product or service ● She works in advertising or She has a job in advertising. ● Their new advertising campaign is being launched …
55product — prod|uct [ pradəkt ] noun *** ▸ 1 something made etc. for sale ▸ 2 something process produces ▸ 3 result of actions/events ▸ 4 person influenced by something ▸ 5 number from multiplying 1. ) count or uncount something that is made, grown, or… …
56Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… …
57advertising appeal — The central theme or idea behind an advertising message. Essentially its purpose is to tell potential buyers what the product offers and why the product is or should be appealing to them. To be meaningful, the appeal must be distinctive and… …
58Product Differentiation — A marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful product differentiation creates a… …
59advertising brief — / ædvətaɪzɪŋ bri:f/ noun basic objectives and instructions concerning an advertising campaign, given by an advertiser to an advertising agency ● The brief stressed the importance of the market segment to be targeted. ● The advertising brief was… …
60product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… …
