product advertising
41Advertising character — An advertising character is a fictional character that appears in advertising and marketing materials for a given product or service.ee also*Moe anthropomorphism *List of American advertising characters *List of European and British advertising… …
42Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …
43ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… …
44product endorsement — / prɒdʌkt ɪnˌdɔ:smənt/, endorsement advertising /ɪn dɔ:smənt ˌædvətaɪzɪŋ/ noun advertising which makes use of famous or qualified people to endorse a product ● Which celebrities have agreed to contribute to our endorsement advertising? ● Product… …
45ADVERTISING: Infomercials — ▪ 1996 In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of …
46Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… …
47advertising allowance — A price concession given by a manufacturer of a product to a retailer to allow him to pay for local advertising. It is an effective way of advertising both the product and the retail outlet …
48advertising evaluation — An attempt to measure the effectiveness of an advertising campaign. Generally this involves an assessment of the communications and sales effects of the advertisement as well as copy testing. This testing can be done before or after an… …
49product life cycle — The course of a product s sales and profitability over its lifetime. The model describes five stages, each of which represents a different opportunity for the marketer. A new product starts in the development stage, during which the original idea …
50Product sabotage — In marketing and retail, product sabotage is a practice used to encourage the customer to purchase a more profitable product or service as opposed to cheaper alternatives. It is also the practice where a company attempts to aim different prices… …
