product advertising
21product life cycle management — ➔ management * * * product life cycle management UK US noun [U] (also PLM) MARKETING, COMMERCE ► decisions that are made about a product s appearance, price, advertising, etc. to suit each stage in the product life cycle: »Toyota is one of many… …
22product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …
23Product forecasting — is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and… …
24advertising campaign — ➔ campaign * * * advertising campaign UK US noun [C] MARKETING ► a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it:… …
25advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… …
26product placement — product placements N VAR Product placement is a form of advertising in which a company has its product placed where it can be clearly seen during a film or television programme. [BUSINESS] It was the first movie to feature onscreen product… …
27product placement — Product placement forms part of a marketing strategy where manufacturers identify and target an audience of consumers and prepare them for products which they then release on to the market in tandem with, for example, the premiere of a film.… …
28product placement — product .placement n [U] a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film …
29Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… …
30Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… …
