product advertising
121Monkey (advertising character) — Monkey and Al (portrayed by Johnny Vegas), as shown on one of ITV Digital s adverts Monkey (also known as ITV Digital Monkey or PG Tips Monkey, and often pronounced Monkeh in imitation of Johnny Vegas Lancashire accent), is an animated puppet… …
122Embedded advertising — “Embedded Advertising is not about recall. Radio, TV and other media enjoy greater recall. Embedded advertising can cement consumer connections; it has the ability to make an emotional connect. It is used as a medium to avoid the clutter in the… …
123on-hold advertising — n. Telephone based advertising directed at consumers while they are waiting on hold. Example Citation: Many hvacr contractors are turning to telephone on hold advertising as an effective, inexpensive way to market products and services to a… …
124Comparative Advertising — A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side by …
125Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …
126National Student Advertising Competition — Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product… …
127Below The Line Advertising — In general, an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly include direct mail campaigns, trade shows and… …
128Pattison Outdoor Advertising — is the largest Canadian owned out of home advertising company, holding a 51% market share of the core out of home advertising product in Canada (horizontal posters) with a 40% market share of all traditional out of home media in the country… …
