product (noun)
21product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …
22product life cycle — UK US noun [S] (also product cycle, product s life cycle, ABBREVIATION plc) MARKETING, COMMERCE ► the stages in a particular product s existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or… …
23product relaunch — UK US noun [C] MARKETING, COMMERCE ► a change to a product or the way it is sold, in order to make it available as a new product to increase sales: »The company reacted to criticism of the vehicle with a product relaunch, changing the name of the …
24product — noun 1 (C, U) something useful that is made in a factory, grown, or taken from nature: A product with a strong brand name is very important for good sales. | investing in product development | Demand for products like coal and steel is declining …
25product — 1 *work, production, opus, artifact Analogous words: forming or form, fabrication, manufacturing or manu facture (see corresponding verbs at MAKE): article, object, *thing 2 Product, production, produce are comparable when they denote something… …
26product advertising — ➔ advertising * * * product advertising UK US noun [U] MARKETING ► the act of advertising a particular product or service, rather than a company name, etc.: »One of the FSA s main priorities has been to scrutinize financial product advertising …
27product base — ➔ base * * * product base UK US noun [C] MARKETING ► the range of products or services that a company sells: broaden/expand/increase the product base »The group s strategy is to boost margins by increasing the customer and product base …
28product line — ➔ line * * * product line UK US noun [C] (also line, also product range) MARKETING, COMMERCE ► a range of similar products or services that are sold by the same company, with different features and different prices: »Apple s iPod is a very… …
29product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …
30product orientation — ➔ orientation * * * product orientation UK US noun [U] PRODUCTION, MARKETING ► an approach to business that emphasizes the importance of having a good product and production process: »In the post industrial information age, the focus of companies …
