price marketing

  • 1Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …

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  • 2Marketing research — Marketing Key concepts Product marketing · Pricing …

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  • 3Marketing ethics — Marketing Key concepts Product marketing · Pricing …

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  • 4Marketing mix — Marketing Key concepts Product marketing · Pricing …

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  • 5Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …

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  • 6Marketing management — Marketing Key concepts Product marketing · Pricing …

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  • 7Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …

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  • 8Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… …

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  • 9Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …

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  • 10Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… …

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