p.o.p. advertising
91Advertising Association — AA An organization representing the interests of advertisers, advertising agency, and the media. Founded in 1926, it collects and assesses statistics on advertising expenditure as well as running an annual programme of seminars and training… …
92advertising theme — An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the «most widely accepted card», while the theme of American Express card advertising… …
93advertising appropriation — / ædvətaɪzɪŋ əprəυpriˌeɪʃ(ə)n/ noun money set aside by an organisation for its advertising ● The marketing director and the chief accountant have yet to fix the advertising appropriation. ● We cannot afford as large an advertising appropriation… …
94advertising brief — / ædvətaɪzɪŋ bri:f/ noun basic objectives and instructions concerning an advertising campaign, given by an advertiser to an advertising agency ● The brief stressed the importance of the market segment to be targeted. ● The advertising brief was… …
95advertising hoarding — / ædvətaɪzɪŋ ˌhɔ:dɪŋ/ noun a billboard or wooden surface onto which advertising posters are stuck ● Advertising hoardings have been taken down in the town since the council banned posters. ● Giant advertising hoardings were placed in fields on… …
96advertising message — / ædvətaɪzɪŋ ˌmesɪdʒ/ noun whatever a company is trying to communicate in an advertisement ● Bad copywriting made the advertising message unclear. ● The advertising message was aimed at the wrong target audience and therefore got little response …
97advertising agency — noun an agency that designs advertisement to call public attention to its clients (Freq. 2) • Syn: ↑ad agency • Hypernyms: ↑agency * * * an agency employed by advertisers to plan, design, place, and supervise their advertisements or advertising… …
98advertising — noun Advertising is used before these nouns: ↑agency, ↑agent, ↑ban, ↑blitz, ↑budget, ↑campaign, ↑copy, ↑executive, ↑expenditure, ↑industry, ↑manager, ↑mediu …
99advertising allowance — A price concession given by a manufacturer of a product to a retailer to allow him to pay for local advertising. It is an effective way of advertising both the product and the retail outlet …
100advertising brief — An agreement between an advertising agency and a client on the objectives of an advertising campaign. It is important that the client knows exactly what the objectives are, helps to plan the overall strategy, and sets the budgets. Once the brief… …
