marketing techniques
91Produit (marketing) — Marketing produit Le marketing produit d une entreprise est l activité d adaptation, de motivation et de différenciation par la nature de l offre de ses biens ou services[1] afin de favoriser leur commercialisation. Le marketing produit est un… …
92qualitative marketing research — Marketing research techniques that use small samples of respondents to gain an impression of their beliefs, motivations, perceptions, and opinions. Such unstructured methods of data collection as depth interviews and group discussions are used to …
93quantitative marketing research — Marketing research techniques that use large samples of respondents to quantify behaviour and reactions to marketing activities. Typically, a structured questionnaire is used to obtain data that quantifies the numbers and proportions of… …
94Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …
95List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …
96Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… …
97Quantitative marketing research — is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and… …
98DUT Techniques de commercialisation — Diplôme universitaire de technologie des techniques de commercialisation Sommaire 1 Présentation 2 Descriptif 3 Accès 3.1 Conditions d accès …
99Diplôme universitaire de technologie des techniques de commercialisation — Sommaire 1 Présentation 2 Descriptif 3 Accès 3.1 Conditions d accès …
100Qualitative marketing research — is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for …
