marketing techniques
121Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… …
122Mobile Marketing — can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more… …
123Global marketing — The Oxford University Press defines global marketing as “ on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”… …
124International marketing — refers to the marketing a company carries out in markets outside its core constituency. This strategy uses an extension of the techniques used in the home country of a firm. [ Marketing , McGraw Hill] Introduction to International… …
125Guerilla Marketing — Sommaire 1 Définition 2 Exemples 3 Qui est Jay Conrad Levinson ? 4 Voir aussi // …
126Mix-Marketing — Le marketing mix (parfois traduit plan de marchéage ou politique de marchéage) désigne l ensemble cohérent de décisions relatives aux politiques de produit, de prix, de distribution et de communication des produits d une entreprise ou d une… …
127Mix-marketing — Le marketing mix (parfois traduit par plan de marchéage ou politique de marchéage) désigne dans le cadre d une entreprise ou d une marque l ensemble cohérent de décisions relatives aux 4 volets que sont  : politique de produit, Politique de… …
128Experimental techniques — Experimental research designs are used for the controlled testing of causal processes. The general procedure is one or more independent variables are manipulated to determine their effect on a dependent variable. These designs can be used where:… …
