marketing research
91Marketing-Mix — Die vier Instrumente des Marketing Mixes: Produktpolitik, Preispolitik, Distributionspolitik und Kommunikationspolitik. Mit dem Marketing Mix werden Marketingstrategien oder Marketingpläne in konkrete Aktionen umgesetzt (implementiert). Die vier… …
92Marketing orienté client — Le marketing orienté client est un type de marketing qui se déroule dans les magasins mêmes : il vise à provoquer une décision d’achat immédiate, lorsque le client arrive à proximité du produit concerné. Le consommateur du produit et… …
93Marketing Planung — Die Artikel Strategisches Management, Strategie (Wirtschaft) und Strategische Planung (Account Planning) überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion …
94Research funding — ] .Most research funding comes from two major sources, corporations (through research and development departments) and government (primarily carried out through universities and specialised government agencies). Some small amounts of scientific… …
95omnibus research — Marketing research surveys based on multipart questionnaires sent out regularly to a panel of respondents. Space on the questionnaire is available to companies that have specific marketing research needs, especially those having a limited number… …
96Marketing intelligence — Market intelligence (MI), according to Cornish, “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes… …
97Marketing contract — In United States agricultural policy, under a marketing contract, prices (or pricing mechanisms) are established for a commodity before harvest or before the commodity is ready for marketing. Most management decisions remain with the grower, who… …
98Marketing loan repayment provisions — In United States agricultural policy, a marketing loan repayment provision is a loan settlement provision, first authorized by the Food Security Act of 1985 (P.L. 99 198), that allowed producers to repay nonrecourse loans at less than the… …
99research and development — ( R&D) Development of new products and services by a company in order to obtain a competitive advantage. Bloomberg Financial Dictionary * * * research and development research and development ➔ R and D * * * research and development UK US noun… …
100marketing services — / mɑ:kɪtɪŋ ˌsɜ:vɪsɪz/ plural noun marketing functions other than selling, e.g. market research and advertising ● Our sales drive is supported by well developed and effective marketing services …
