marketing research
121Double jeopardy (marketing) — Double jeopardy is an empirical law in marketing where, with few exceptions, the lower market share brands in a market have both far fewer buyers in a time period and also lower brand loyalty. The term was originally coined by social scientist… …
122Secondary research — (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.[1] The term is widely used in medical… …
123Australian Market and Social Research Society Limited — The Australian Market and Social Research Society Limited (AMSRS) is a professional membership body of over 2,100 market research professionals who are committed to strengthening the standards and awareness of both market and social research in… …
124DIY research — (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online …
125Cluster analysis (in marketing) — Cluster analysis is a class of statistical techniques that can be applied to data that exhibit “natural” groupings. Cluster analysis sorts through the raw data and groups them into clusters. A cluster is a group of relatively homogeneous cases or …
126Time marketing — is the research of timing in releasing a new product to the market. Introduction In marketing there are different approaches to the introduction of a (new) product into the market. Marketers always try to create a segmentation of the market in… …
127M/A/R/C Research — is a marketing research and consulting firm, headquartered in Irving, TX. Based on the client s needs, M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring… …
128Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …
