marketing research
111Conjoint analysis (marketing) — See also: Conjoint analysis, Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation. Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an… …
112Global marketing — The Oxford University Press defines global marketing as “ on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”… …
113Database Marketing Agency — Type Private Industry Financial Services Founded Beaverton, Oregon (1996 (1996)) Founder(s) Rich Weissman …
114Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… …
115Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …
116Conjoint analysis (in marketing) — NOTOC Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual Product or Service. The objective of conjoint analysis is to determine what combination of a… …
117Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… …
118Industrial marketing — is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities. Broadly (and… …
119Monroe Mendelsohn Research — (MMR), Inc. (and its subsidiary Mendelsohn Media Research, Inc.) is an internationally recognized, full service marketing and media research company headquartered in New York City. [1] Founded by Monroe Mendelsohn in 1958 to provide marketing… …
120Positionierung (Marketing) — Die Positionierung im Marketing bezeichnet das gezielte, planmäßige Schaffen und Herausstellen von Stärken und Qualitäten, durch die sich ein Produkt oder eine Dienstleistung in der Einschätzung der Zielgruppe klar und positiv von anderen… …
