marketing research
101research and development — /rɪˌsɜ:tʃ ən dɪ veləpmənt/ noun 1. scientific investigation which leads to making new products or improving existing products ● The company spends millions on research and development. Abbr R&D 2. activities that are designed to produce new… …
102off-the-peg research — Marketing research that uses existing data, rather than a fresh investigation of a market. See also desk research …
103Marketing certificates — In United States agricultural policy, a marketing certificate is a certificate that may be redeemed for a specified amount of Commodity Credit Corporation (CCC) owned commodities. The certificates may be generic or for a specific commodity.… …
104ad tracking research — Marketing research that takes periodic measurements of the impact of an advertising campaign. While the goal of most advertising is to increase sales (and activity), there are many factors that can affect sales. Moreover, some advertisers judge… …
105observation research — Marketing research in which a respondent s actions are monitored without direct interaction, without using an interviewer …
106marketing — noun a) Buying and selling in a market. b) The promotion, distribution and selling of a product or service; includes market research and advertising …
107marketing plan — details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done. Glossary of Business Terms …
108Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …
109Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… …
110List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …
