marketing operation
71four O’s — /fɔ: əυz/ plural noun a simple way of summarizing the essentials of a marketing operation, which are Objects, Objectives, Organisation and Operations …
72Parasitage publicitaire — Marketing viral Le marketing viral est une forme de publicité à la diffusion de laquelle le consommateur contribue. Depuis le développement d’Internet et la démocratisation du haut débit, on a pu voir se développer de manière exponentielle ce… …
73Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …
74Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer. The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …
75Agriculture and Food Supplies — ▪ 2007 Introduction Bird flu reached Europe and Africa, and concerns over BSE continued to disrupt trade in beef. An international vault for seeds was under construction on an Arctic island. Stocks of important food fish species were reported… …
76Modèle uplift — « Uplift » (Levier en français) désigne une génération de modèles statistiques employés en marketing quantitatif pour détecter les populations des consommateurs sensibles à une offre commerciale. Pour les opérations de marketing ciblées …
77Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… …
78Industrial espionage — Teapot with Actresses, Vezzi porcelain factory, Venice, ca. 1725. The Vezzi brothers were involved in a series of incidents of industrial espionage. It was these actions that led to the secret of manufacturing Meissen porcelain becoming widely… …
79Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …
80land reform — any program, esp. when undertaken by a national government, involving the redistribution of agricultural land among the landless. [1840 50, Amer.] * * * Deliberate change in the way agricultural land is held or owned, the methods of its… …
