marketing cost
41Cost accounting — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts  …
42Cost per Activity (CPA) — When a mobile consumer sends requests for additional content in the form of, for example, e vouchers, audio files or video clips, then the advertiser is charged a nominal amount in terms of their budget by the web driven platform supporting the… …
43Cost of carry — This article is about the financial term. For the marketing term, see Carrying cost. The cost of carry is the cost of carrying or holding a position. If long, the cost of carry is the cost of interest paid on a margin account. Conversely, if… …
44Marketing Mix — Usually referring to E. Jerome McCarthy s 4 P classification for developing an effective marketing strategy, which encompasses: product, price, placement (distribution) and promotion. When it s a consumer centric marketing mix, it has been… …
45Cost centre (business) — In business, a cost centre or cost center is a division that adds to the cost of an organization, but only indirectly adds to its profit. Typical examples include research and development, marketing and customer service.[1] There are some… …
46Marketing mix for product software — The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some… …
47Marketing Fair — The Marketing Fair also known as the PUZZLE, is an annual marketing event that happens at the IILM], Gurgaon, India. The Marketing Fair, originally conceived and started in 1979 by Dr. Sharad Sarin of XLRI Jamshedpur, India has been replicated… …
48Cost Center — A department within an organization that does not directly add to profit, but which still costs an organization money to operate. Cost centers only contribute to a company s profitability indirectly, unlike a profit center which contributes to… …
49Cost Of Revenue — The total cost of manufacturing and delivering a product or service. Cost of revenue information is found in a company s income statement, and is designed to represent the direct costs associated with the goods and services the company provides.… …
50cost per enquiry — CPE A commonly used method of calculating costs in direct marketing in which the total cost of the mailing is divided by the number of resultant enquiries received. For example, if 1000 enquiries were generated by a mailing operation costing… …
