marketing cost
11Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …
12Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …
13Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …
14Marketing strategy — Marketing Key concepts Product marketing · Pricing …
15Cost of poor quality — (COPQ) or poor quality costs (PQC), are defined as costs that would disappear if systems, processes, and products were perfect. COPQ was popularized by IBM quality expert H. James Harrington in his 1987 book Poor Quality Costs.[1] COPQ is a… …
16cost per impression — ˌcost per imˈpression abbreviation CPI noun [uncountable] MARKETING the cost of an advertisement, divided by the number of times that people see it : • Average cost per impression is less than one cent. * * * cost per impression UK US noun [U or… …
17cost per thousand — ˌcost per ˈthousand noun costs per thousand PLURALFORM [countable, uncountable] MARKETING used to talk about how much a particular form of advertising costs to reach one thousand viewers, readers etc: • Costs per thousand vary sharply by station …
18Cost per click — (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.ee also* Ad serving * Click through rate (CTR) * Compensation methods *… …
19Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée …
20Cost-benefit analysis — is a term that refers both to:* a formal discipline used to help appraise, or assess, the case for a project or proposal, which itself is a process known as project appraisal; and * an informal approach to making decisions of any kind. Under both …
