marketing association
1Marketing to the Social Web. How Digital Customer Communities Build Your Business , Larry Weber
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them… 1947.28 руб электронная книга2Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know , Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight… 1947.93 руб электронная книга3The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business , Laurie Young
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on… 2181.42 руб электронная книга4Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits , Kevin Clancy
Praise for Your Gut Is Still Not Smarter Than Your Head«Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is… 1947.93 руб электронная книга5Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management , Gordon Linoff S.
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to… 3251.98 руб электронная книга6Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management , Gordon Linoff S.
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and… 3902.37 руб электронная книга7Data Mining and Statistics for Decision Making , Stéphane Tufféry
Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the… 8034.98 руб электронная книга8Introduction to Quantitative Methods in Business. With Applications Using Microsoft Office Excel , Bharat Kolluri
A well-balanced and accessible introduction to the elementary quantitative methods and Microsoft® Office Excel® applications used to guide business decision making Featuring quantitative techniques… 9652.07 руб электронная книга9The Consulting Veterinary Nurse , Nicola Ackerman
The Consulting Veterinary Nurse is an invaluable source of information for all veterinary nurses setting up and conducting their own nursing clinics in small animal practice. From the basics of… 4213.91 руб электронная книга10SPIKE your Brand ROI. How to Maximize Reputation and Get Results , Adele Cehrs R.
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this“creating engagement," and each comment… 3243.24 руб электронная книга