marketing association
121Direct digital marketing — is an addressable digital marketing method. Traditional direct marketing is achieved using a customer’s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile …
122Destination marketing organization — Contents 1 Australia 2 Barbados 3 Germany 4 Korea …
123European Marketing Confederation — Infobox Company company name = European Marketing Confederation company type = Not for profit organisation company slogan = the hub for the marketing and sales profession in Europe foundation = 1993 location city = Brussels location country =… …
124Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …
125Mobile Marketing — can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more… …
126Green marketing — According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. [cite web title = Green Trade Development work = publisher = Green Markets International, Inc url =… …
127Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… …
128E-mail marketing — is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e mail sent to a potential or current customer could be considered e mail… …
