management by product

  • 11Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …

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  • 12product life cycle management — ➔ management * * * product life cycle management UK US noun [U] (also PLM) MARKETING, COMMERCE ► decisions that are made about a product s appearance, price, advertising, etc. to suit each stage in the product life cycle: »Toyota is one of many… …

    Financial and business terms

  • 13Product Structure Modeling — Product structure is a hierarchical decomposition of a product, typically know as the BOM (Bill of Materials).As business becomes more responsive to unique consumer tastes and derivative products grow to meet the unique configurations, BOM… …

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  • 14Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …

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  • 15Product Lifecycle Management — Saltar a navegación, búsqueda PLM Administración del ciclo de vida del producto Administración del ciclo de vida del producto o PLM (Product Lifecycle managment) se refiere a la filosofía de administrar, a través de soluciones integradas de… …

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  • 16product management — UK US noun [U] MARKETING, COMMERCE ► the process of planning and control of the marketing of a particular product or service, or of a company s products or services in general: »Product management starts with the identification of a potential new …

    Financial and business terms

  • 17Product lifecycle — or product life cycle is the course of a product s sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. [cite book |last=Kotler |first=Philip |coauthors=Gary… …

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  • 18product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products …

    Financial and business terms

  • 19Product Placement — ist die im Austausch gegen Geld/Vorteile vorgenommene Integration des Namens, des Produktes, der Verpackung, der Dienstleistung oder des Unternehmenslogos eines Markenartikels oder eines Unternehmens in Massenmedien, ohne dass der Rezipient dies… …

    Deutsch Wikipedia

  • 20Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …

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