international advertising
1The Handbook of International Advertising Research , Hong Cheng
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment… 15979.58 руб электронная книга2Wiley International Encyclopedia of Marketing (количество томов: 6)
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an… 58044 руб3Art Directors Annual 86 (2008)
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field - the… 6618 руб4Typography 35 (2014)
A showcase of the year's best typographic work in print and on screen in advertising, communications, education, marketing, and publishing. The only annual publication devoted exclusively to the art… 2183.5 руб5Dorothy and Otis: Designing the American Dream , Norman Hathaway, Dan Nadel (2014)
Dorothy and Otis Shepard are the groundbreaking heroes of North American visual culture. They were the first American graphic designers to work in multiple mediums and scales, but despite the… 1254 руб6A Dictionary of Marketing , Doyle Charles (2011)
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2, 600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation… 944 руб7A Dictionary of Marketing , Doyle Charles (2011)
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2, 600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation… 1221 грн (только Украина)8Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It , Joel Saltzman
Joel Saltzman teaches readers how to create«surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection… 1559.96 руб электронная книга9The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly , David Meerman Scott
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to… 1563.87 руб электронная книга10Check Your English Vocabulary for TOEIC , Rawdon Wyatt (2013)
This workbook provides exercises to help students practice and build many of the English words and phrases that they will find useful for the popular TOEIC (Test of English for International… 909 руб
