four p's of marketing
51Micro-Four-Thirds-System-Standard — Four Thirds Logo Der Four Thirds Standard ist ein von Olympus und Kodak entwickelter, speziell auf digitale Spiegelreflexkameras abgestimmter Standard. Dabei erfolgte von Anfang an keine Rücksichtnahme auf herkömmliche Objektive, Kameras oder… …
52Sports marketing — Stickers on a NASCAR racecar from companies with large advertising contracts. Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL.… …
53Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… …
54Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …
55Pharmaceutical marketing — An advertisement for the prescription antidepressant Wellbutrin, targeted to a physician audience. Pharmaceutical marketing , sometimes called medico marketing, is the business of advertising or otherwise promoting the sale of pharmaceuticals or… …
56Dialogue marketing — is a term that has emerged in recent years to describe companies efforts to engage willing consumers in an ongoing dialogue to create lasting relationships.[1] For example, based on data, marketers target groups of consumers who exhibit a… …
57Personalized marketing — (also called personalization, and sometimes called one to one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique… …
58Influencer marketing — is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that… …
59Shopper Marketing — takes place in a store and aims to turn the person shopping in the store into a buyer of the product. In order words, shopper marketing aims to generate buying decisions at the store, next to the product. The consumer of the product and the… …
60Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …
