f (of new product)
21product development — UK US noun [U] MARKETING, PRODUCTION ► the process of creating or improving a product or service and managing it during all stages from design through marketing: »The company s disappointing performance was blamed on not keeping pace with… …
22New Zealand's Next Top Model, Cycle 2 — New Zealand s Next Top Model Cycle 2 Promotional photograph of the cast of Cycle 2 of New Zealand s Next Top Model Format Reality television Created by Tyr …
23product manager — ➔ manager * * * product manager UK US noun [C] MARKETING, COMMERCE ► a person whose job is to plan and control the marketing of a particular product or service: »The product manager tells the team the goals for a new product and the plan for… …
24product relaunch — UK US noun [C] MARKETING, COMMERCE ► a change to a product or the way it is sold, in order to make it available as a new product to increase sales: »The company reacted to criticism of the vehicle with a product relaunch, changing the name of the …
25product management — UK US noun [U] MARKETING, COMMERCE ► the process of planning and control of the marketing of a particular product or service, or of a company s products or services in general: »Product management starts with the identification of a potential new …
26product line — product lines N COUNT A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. [BUSINESS] A well known UK… …
27Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… …
28product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative …
29Product life-cycle theory — The product life cycle theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher Ohlin model to explain the observed pattern of international trade. The theory suggests that early in a product s …
30Product Family — A group of related goods that are manufactured by a single company. Companies benefit from creating product families in that they can leverage the loyalty their existing customers feel toward an existing product to get them to buy additional,… …
