f (of new product)
11New Coke — Type Cola Manufacturer The Coca Cola Company Distributor Coca Cola Enterprises …
12Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …
13Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… …
14Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …
15product launch — ➔ launch2 * * * product launch UK US noun [C] MARKETING, COMMERCE ► the process of introducing a new product for sale for the first time and attracting people s attention to it: »An important aspect of managing a product launch is tracking early… …
16Product forecasting — is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and… …
17product testing — UK US noun [C] ► PRODUCTION scientific testing of a new product to check, for example, that it is safe and works correctly: »The Luna product testing laboratory helps you ensure that your products can survive extreme conditions. ► COMMERCE,… …
18product innovation — ➔ innovation * * * product innovation UK US noun ► [U] PRODUCTION the process of designing new products or making improvements to existing ones: »As competition increases, so does the need for resources to invest in product innovation and clever… …
19product research — ➔ research * * * product research UK US noun [U] COMMERCE, MARKETING ► the process of deciding which new products might be successful, and the best way to develop and sell them: »Our product research is looking at what products will be possible… …
20product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will …
