direct marketing communications
41Chief marketing officer — (CMO) is a corporate title referring to an executive responsible for various marketing activities in an organization. Most often the position reports to the chief executive officer. Contents 1 Role 2 Challenges 3 CMO Associations 3.1 …
42Mudra Institute of Communications Ahmedabad — (MICA) is an academic institution for professional communications management skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad and is known to be one of the most prestigious institutes… …
43News America Marketing — News America Marketing, often referred to as just News America, is a marketing business owned by the News Corporation. It is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems) that control …
44Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… …
45Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… …
46Artificial Intelligence Marketing — (AIM) is still at an early stage but the widespread of high performant and affordable technologies and the advance, documentation and approachability of Artificial Intelligence mean that AI is now a more plausible solution to the pursuit of the… …
47ICS Marketing Support Services — Infobox Company company name = ICS Marketing Support Services company company type = Private company slogan = foundation = 1990 location = Lansing, Michigan, USA key people = Ken Orr, President; Marty Jerick, Senior Vice President; Kevin Harlow,… …
48Service dominant logic (Marketing) — Service Dominant Logic of Marketing=Radical reformulation of marketing thought is not new and arguably is part of the dynamic tension just under the surface calm of any discipline. But not since Lyn Shostack’s call to marketers to “break free”… …
49Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails …
50E-mail marketing software — Email Marketing Software refers to a computer application which provides the ability to send bulk email to target audiences. The intent is usually to send newsletters or promotional materials to opt in lists of subscribers, although the software… …
