direct data
1Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management , Gordon Linoff S.
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to… 3251.98 руб электронная книга2Data Mining. Concepts, Models, Methods, and Algorithms , Mehmed Kantardzic
This book reviews state-of-the-art methodologies and techniques for analyzing enormous quantities of raw data in high-dimensional data spaces, to extract new information for decision making. The goal… 9912.02 руб электронная книга3Storytelling with Data. A Data Visualization Guide for Business Professionals , Cole Knaflic Nussbaumer
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power… 2598.33 руб электронная книга4The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos , Kelly McGuire A.
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the… 2926.78 руб электронная книга5Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy , David Williams S.
Praise for Connected CRM“Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct… 2276.38 руб электронная книга6Marketing Automation. Practical Steps to More Effective Direct Marketing , Jeff LeSueur
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the… 2598.33 руб электронная книга7Economic Modeling in the Post Great Recession Era. Incomplete Data, Imperfect Markets , Azhar Iqbal
Reality-based modeling for today's unique economic recovery Economic Modeling in the Post Great Recession Era presents a more realistic approach to modeling, using direct statistical applications to… 5791.98 руб электронная книга8Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information , John McKean S.
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer… 2926.78 руб электронная книга9Comparing Groups. Randomization and Bootstrap Methods Using R , Andrew Zieffler S.
A hands-on guide to using R to carry out key statistical practices in educational and behavioral sciences research Computing has become an essential part of the day-to-day practice of statistical… 7335.57 руб электронная книга10Microsoft Business Intelligence For Dummies , Ken Withee
Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and… 2275.73 руб электронная книга
