differentiated marketing
11Services marketing — is marketing based on relationship and value. It may be used to market a service or a product.Marketing a service base business is different from marketing a product base business.There are several major differences, including: # The buyer… …
12Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… …
13positioning — A marketing strategy that will position a company s products and services against those of its competitors in the minds of consumers. To achieve positioning success it is suggested that there are four basic competitive strategies that a company… …
14Дифференцированный маркетинг — маркетинг, при котором организация стремится осваивать сразу несколько сегментов рынка со специально разработанными для них продуктами и специфической маркетинговой политикой. По английски: Differentiated marketing См. также: Микромаркетинг… …
15ДИФФЕРЕНЦИРОВАННЫЙ МАРКЕТИНГ — (differentiated marketing) Маркетинг, направленный на удовлетворение особых потребностей потребителей. Например, люди, старающиеся контролировать свой вес, требуют диетических напитков, а людям левшам необходимы ножницы, сконструированные под… …
16multiple market segmentation — See differentiated marketing …
17servqual — The provision of high quality products together with a high quality of customer service. It can be identified by a number of factors: • tangibles, i. e. physical evidence of the service; • reliability, i. e. consistency of performance and… …
18Corporate identity — Marketing Key concepts Product marketing · Pricing …
19KABBALAH — This entry is arranged according to the following outline: introduction general notes terms used for kabbalah the historical development of the kabbalah the early beginnings of mysticism and esotericism apocalyptic esotericism and merkabah… …
20List of master's degrees in North America — This list refers to specific masters degrees in North America. Please see master s degree for a more general overview. Contents 1 Master of Accountancy (MAcc or MAcy) or Master of Professional Accountancy (MPA) or Master of Professional… …
