database-marketing
61Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …
62Acxiom — Infobox Company company name = Acxiom Corporation company company type = Public nasdaq|ACXM foundation = Conway, Arkansas (1969) location = Little Rock, Arkansas, USA key people = John A. Meyer, CEO and President markets = Financial Services and… …
63Sunil Erevelles — Dr. Suni Erevelles is the Associate Professor of Marketing at the Belk College of Business at the University of North Carolina at Charlotte, USA. Charlotte is one of the top three centers for banking and technology in the US. Prior to that, he… …
64Snyder Communications — Inc. (SNC) was founded in 1988 by Daniel M. Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as Direct marketing, database marketing, proprietary product sampling, sponsored information… …
65Francis J. Mulhern — Frank Mulhern Ph.D is Associate Dean of Research at the Medill School of Journalism at Northwestern University. Professor Mulhern specializes in research on marketing communications, marketing research and database analysis and the role of… …
66Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …
67Transpromotional — Transpromo describes a type of document or corporate communication strategy that delivers transactional information and promotional marketing messages. By adding relevant messages to transaction documents, companies can strengthen relationships… …
68Demand chain — The Demand chain is that part of the value chain which drives demand. Contents 1 Concept 2 Demand chain challenges 3 Linking demand and supply chains 4 Demand chain …
69Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …
704P — Im Marketing Mix werden Marketing Strategien in konkrete Aktionen umgesetzt: absatzpolitische Fragen „wie und wo machen wir Werbung“, „welche Vertriebskanäle nutzen wir“ werden hier für einen bestimmten Zeitraum (in der Regel ein Jahr)… …
