customer-relationship-management
1Statistical Methods in Customer Relationship Management , V. Kumar
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on… 7950.23 руб электронная книга2Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management , Gordon Linoff S.
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to… 3251.98 руб электронная книга3Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management , Gordon Linoff S.
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and… 3902.37 руб электронная книга4Managing Customer Experience and Relationships. A Strategic Framework , Philip Kotler
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy… 7335.57 руб электронная книга5Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support , Michel Chevalier
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools… 4617.8 руб электронная книга6Build for Change. Revolutionizing Customer Engagement through Continuous Digital Innovation , Alan Trefler
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A… 1625.99 руб электронная книга7Free Gift Inside!!. Forget the Customer. Develop Marketease , Stephen Brown
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article«Torment Your Customers (They'll Love It» which… 2341.42 руб электронная книга8Warranty Fraud Management. Reducing Fraud and Other Excess Costs in Warranty and Service Operations , Matti Kurvinen
Cut warranty costs by reducing fraud with transparent processes and balanced control Warranty Fraud Management provides a clear, practical framework for reducing fraudulent warranty claims and other… 3248.72 руб электронная книга9Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship , Frederick Newell
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and… 2337.52 руб электронная книга10Analytics in a Big Data World. The Essential Guide to Data Science and its Applications , Bart Baesens
The guide to targeting and leveraging business opportunities using big data&analytics By leveraging big data&analytics, businesses create the potential to better understand, manage, and strategically… 3248.72 руб электронная книга