customer relationship marketing
51Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …
52Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …
53customer relations — UK US noun COMMERCE, MARKETING ► [plural, U] the way that a company or organization deals with its customers, and the relationship it has with them: excellent/good/strong customer relations »The company has a reputation for excellent customer… …
54Acquaintance Relationship Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… …
55Multi-level marketing — Marketing Key concepts Product marketing · Pricing …
56Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …
57Customer franchise — A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product. Contents 1 Overview 2 Cumulative impact 3 Brand franchise 4 Refere …
58Marketing co-operation — A marketing co operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms …
59Marketing mix for product software — The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some… …
60dialogue marketing — Marketing programs designed to build a relationship with the customer. See also RELATIONSHIP MARKETING …
