customer relationship marketing
41Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …
42Customer — For the British rock band, see The Clientele. A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller …
43Marketing — Der Begriff Marketing oder Absatzwirtschaft bedeutet marktgerechte und marktgerichtete Unternehmensführung und bezeichnet zum einen den Unternehmensbereich, dessen Aufgabe (Funktion) es ist, Waren und Dienstleistungen zu vermarkten; zum Anderen… …
44marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… …
45Marketing — El término marketing es un anglicismo que tiene diversas definiciones. Según Philip Kotler (considerado por algunos padre del marketing[1] ) es «el proceso social y administrativo por el que los grupos e individuos satisfacen sus necesidades al… …
46Marketing one-to-one — Le marketing one to one est un marketing individualisé, par opposition au marketing de masse. Sommaire 1 Enjeux et histoire du marketing one to one 1.1 Enjeux 1.2 Histoire 2 …
47Customer Lifetime Value (CLV) — 1. Begriff: Kundenertragswert; investitionstheoretischer Kundenwert; Instrument zur Bestimmung der Rentabilität von Kunden. 2. Merkmale: Beim Übergang vom Transaktions zum Beziehungsmarketing (⇡ Relationship Marketing) steht nicht mehr die… …
48Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …
49Marketing research — Marketing Key concepts Product marketing · Pricing …
50Customer advisory council — Marketing Key concepts Product marketing · Pricing …
