customer relationship marketing
31Customer lifecycle management — Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.[1] The overall scope of the CLM implementation process encompasses all… …
32Customer involvement management — Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management[1]. CIM is about identifying and developing possibilities to involve customers in the business and… …
33Customer experience systems — are integrated business and operational support systems (BSS/OSS) that particularly address service providers’ mandate of focusing on the customer experience. Systems Reflect New Customer Orientation In the past, service providers (wireline,… …
34Customer data management — (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give… …
35customer management — UK US noun [U] MARKETING ► CUSTOMER RELATIONSHIP MANAGEMENT(Cf. ↑customer relationship management) …
36relationship management — UK US noun [U] ► MARKETING, COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT(Cf. ↑customer relationship management): »Relationship management is strongly linked to the quality of a salesperson s selling activities …
37Marketing One-To-One — Le marketing one to one est un marketing individualisé, par opposition au marketing de masse. Sommaire 1 Enjeux et histoire du marketing one to one 1.1 Enjeux 1.2 Histoire …
38Marketing Automation — is the use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Marketing Resource Management, Campaign Management, Interaction Management, Lead Management, Analytics and reporting, and… …
39Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …
40marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …
