customer relationship marketing
121Continuity marketing — is a method of providing goods or services to consumers that relies on direct marketing and continues into perpetuity. Also known as auto replenishment, this relationship continues until the customer decides to end it by notifying the marketer.… …
122Persona (marketing) — In marketing and user centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas… …
123Email marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …
124Affiliate marketing — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …
125Voice of the customer — (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in depth process of capturing a customer s expectations, preferences and aversions.[1] Specifically, the Voice of the Customer is a market… …
126Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… …
127Cause marketing — or cause related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of… …
128Services marketing — is marketing based on relationship and value. It may be used to market a service or a product.Marketing a service base business is different from marketing a product base business.There are several major differences, including: # The buyer… …
