customer relationship marketing
11Electronic Customer Relationship Management — Der Begriff Elektronisches Kundenbeziehungsmanagement (englisch electronic customer relationship management) bezeichnet ein Kundenbeziehungsmanagement, das eine Spezialisierung auf elektronische Komponenten erfährt. Inhaltsverzeichnis 1… …
12Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …
13Customer value proposition — Marketing Key concepts Product marketing · Pricing …
14Customer-Experience-Management — (CEM) bzw. Kundenerfahrungsmanagement bezeichnet die Schaffung positiver Kundenerfahrungen zum Aufbau einer emotionalen Bindung zwischen Anwender und Produkt oder Anbieter. Vorrangiges Ziel von CEM ist es, aus zufriedenen Kunden loyale Kunden und …
15Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …
16Marketing management — Marketing Key concepts Product marketing · Pricing …
17Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …
18Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone …
19Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical …
20Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …
