customer base

  • 1customer base — UK US noun [C, usually singular] (also consumer base) COMMERCE, MARKETING ► the group of people who buy or use a company s products or services: »Men make up 84% of Sportfit s customer base. »The restaurant s core customer base consists of local… …

    Financial and business terms

  • 2customer base — UK US noun [countable] usually singular [singular customer base plural customer bases] business a group of people who buy a particular product or who pay for a particular service Durin …

    Useful english dictionary

  • 3customer base — customer bases N COUNT A business s customer base is all its regular customers, considered as a group. [BUSINESS] ...Halifax s customer base of 21 million people …

    English dictionary

  • 4Customer base — The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of …

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  • 5customer base — UK / US noun [countable, usually singular] Word forms customer base : singular customer base plural customer bases business a group of people who buy a particular product or who pay for a particular service During the year the company broadened… …

    English dictionary

  • 6Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… …

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  • 7Customer data management — (CDM) is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give… …

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  • 8Customer finance — is a technique used by entrepreneurs to capitalize their companies. It is different from traditional techniques such as boot strapping, angel finance, debt, mezzanine and venture capital.Advocated largely by David A. Silver, customer finance can… …

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  • 9Customer equity — is the total combined customer lifetime values of all of a company’s customers. Contents 1 Overview 2 Customer equity strategy 3 Literature 4 See also …

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  • 10Customer lifecycle management — Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.[1] The overall scope of the CLM implementation process encompasses all… …

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