consumers (noun)
31kilowatt-hour — noun a) a unit of electrical energy equal to that done by one kilowatt acting for one hour b) a “unit” of electrical consumption by which domestic consumers are charged Syn: kWh …
32tertiary industry — noun An industry that provide goods or services to consumers using raw materials from primary industry and goods processed by secondary industry …
33central location test — noun The testing of a product by consumers in an artifical setting; contrast laboratory test and home use test …
34secondary industry — noun An industry that processes raw materials produced by primary industry into goods suitable for tertiary industry to provide goods or services to consumers …
35copy test — noun a) A method of that predicts in market performance of an ad before it airs. Thankfully, the company’s copy test included Flow of Emotion results that showed the ad’s tagline (slogan) made female consumers angry. b) A research tool that… …
36consumerism — noun a) A policy of protecting and informing consumers through honesty in advertising and packaging, improved safety standards etc b) A materialistic attachment to possessions …
37brand stretch — noun the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image. Advertisers always want to stretch their brands by teaching consumers… …
38neuromarketing — noun A marketing discipline that studies consumers sensorimotor, cognitive, and affective responses to marketing stimuli …
39launch game — noun A video game that has been made available to consumers simultaneously with its respective video game console. Syn: launch title …
40water tower — noun A large tank of water, in an elevated position, acting as a local reservoir; water is pumped into the tank and fed by gravity to the consumers …
